If you’re a sales leader, you know how important it is to keep your team moving forward, even in challenging times. If a sales team isn’t actively improving, it will stagnate and performance will inevitably suffer. To keep that consistent level of momentum, it’s vital that sales teams have clearly defined sales objectives.

The right objectives help each person on the team to focus their efforts and make a real difference to their organizations. Still, many sales leaders aren’t sure how to go about setting sales objectives. …


While the principles of sales may stay the same, the actual strategies and tactics don’t. What worked a few years ago now seem hopelessly outdated. When it comes to sales, if you’re not right at the cutting edge, you’re going to struggle to make quota.

Nowhere is this more evident than in the world of cold sales. New technologies come and go, and the scripts and subject lines that used to work like magic can’t even get a single response.

To become a true cold sales expert, you need to keep sharpening your skills. The good news is that it’s…


To stay at the top of your game in a fast-moving industry like SaaS, it’s essential to keep learning. Fortunately, we’re living in the information age and it’s easy to get a top-class education on an infinite number of subjects, including SaaS sales. The problem isn’t availability though — it’s knowing the best place to look.

We’ve already talked about some of our favorite blogs for improving your cold sales, but sometimes you’ll want to go more in-depth. When you want to understand a subject in detail, it’s tough to beat a good book. …


It takes a great deal of talent (or at least acquired skills) to be a good salesperson.

It takes a solid strategy to become a great one.

The best sales teams don’t rely on their gut feeling to win a deal. They don’t just work tirelessly in hopes to reach their quota — they know exactly how to deliver on the requirements, month after month.

To build a consistent revenue stream, you need to take all the guesswork out of your sales. You need a plan, you need a process — a sales process.

A formal, structured sales process is…


Personalized Outreach at Scale. Personalized Landing Pages
Personalized Outreach at Scale. Personalized Landing Pages

Article is written by Reply’s Head of SDRs, William Oleksiienko.

Five years ago, when I started my first job as an SDR, all I knew was that I needed to find prospects and their email addresses — somehow, somewhere — and pitch our product to them.

Within the very first months at the job, I learned a lot: how to come up with effective email templates, A/B test subject lines and Call-to-Actions, build automated sequences, run complex campaigns, and so on. …


I am pretty sure, there are barely any sales or SDR professionals who don’t use LinkedIn in their day to day work. I personally find it an invaluable source of information and use it frequently to research my prospects, find leads on LinkedIn or even connect with them (and, if you’re reading this, it’s safe to assume you do too).

Considering its importance in sales engagement, Reply has been offering some tools to help you streamline your LinkedIn efforts, including our free email finder tool Name2Email and lead generation service LeadsFinder.

Lately, we’ve been working to add another tool to…


Writing a great cold email can be challenging. When you’re asking for money, maybe millions of dollars, to fund your dream business? In this current climate? Then it’s a whole new ball game. Just the idea of emailing a powerful investor can be enough to scare many entrepreneurs off.

The good news is that, with the right cold email, you can approach investors without any previous connection and still secure funding, even when your friends and family are adamant that no-one would invest in any business right now.

In this post, we’ll look at some examples of successful cold outreach…


As remote work has quickly become a new normal — and the only way to keep your business afloat amidst the global lockdown — many teams are struggling to adapt to the change.

Luckily for us, here at Reply, we have been a fully distributed team from day one (for over 5 years now, long before the pandemic). This means the existing situation isn’t as hard on us — we have an amazing experience working remotely while having almost 70 employees.


A month ago, no one heard of social distancing. Now, at the time of writing, I’m only allowed to leave the house when absolutely necessary. In the middle of this craziness, all of us are trying to adjust to this new ‘normal’ we find ourselves in.

For millions of people, that’s meant transitioning overnight from working in an office with all their colleagues to working from their homes on their own. As many are finding out, that can be a lot harder than just taking a company laptop home.

At Reply, we’ve been fortunate in that we were already a…


In a perfect world, a prospect would come to your website, see how great your product is and rush to sign up for your most expensive plan right away!

Yet, SaaS sales is not all rainbows and unicorns. It might take some pushing and pulling to seal the deal. Apart from intricate nurturing sequences and follow-ups, there are many situations when you need to jump in and close the sale personally.

Working in SaaS sales for over 4 years (and 9 years in software sales in general), George Vitko, Sales Executive at Reply, had his share of objections and tough…

Oleg Campbell

Founder of reply.io. Changing the game for B2B sales. Send automated cold emails that feel warm.

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