When you start planning your first email marketing campaign it’s always uneasy to define the best possible template for your emails and automatic follow ups. In this article we’ve gathered best practices templates and recommendations both from famous sales people and our customers’ live campaigns tested in Reply.

To start, you first need to define your perfect customer and their need for your goods or services. Having this base, it’s much easier to build an extremely efficient email marketing campaign and turn your cold prospects into warm leads.

Best Sequenced Email Templates

Sequence 1

First email:

Hi {First name},

My name is John Doe and I’m business development lead in {MyCompany}. We recently launched a new platform that your business can benefit from.

I’d like to speak with someone from {Company} who is responsible for sales research and development.

If that’s you, are you open to a fifteen minute call at 10 a.m. tomorrow to discuss ways our platform can specifically help your business? If not you, can you please put me in touch with the right person?

I appreciate the help!

Best,
John

______________________________________________________________

Follow Up:

Hi {First name},

I hope I’m not bothering you. Could you please refer me to the person in charge of sales development?

Thanks for your time,

John

__________________________________________________________________

Sequence 2

First email:

subj: quick question

Hi {FirstName},

I really like the clean design and usability of your website. It’s really, really good.

[Your brief value proposition] and would like to speak with someone who is responsible for this area of your marketing, at {Company}.

Are you the right person to speak about this? If not, who do you recommend I should contact?

Many thanks,
Oleg

__________________________________________________________________

Follow Up:

subj: hoping you can help

Hi {FirstName},

I’m hoping you can help me. I found your details after we recently became one of your affiliates on YYY.

Would you be so kind as to tell me who is responsible for your online marketing at {Company} and how I might get in touch with them?

Thank you,
Oleg

__________________________________________________________________

Follow Up #2:

subj: can we have a quick chat

Hi {FirstName},

I really like what you’ve done so far with {Company} and we genuinely believe it has a great potential.

Earlier this week we’ve basically done an analysis with a new product that we recently launched and found that you have an easy 15% revenue improvements. We were a bit surprised as the average result that we get with similar websites is around 9%.

I’d really like to give you a quick call sometime next week to show you the results and get your opinion.

Let me know your thoughts.

Thanks,
Oleg

__________________________________________________________________

Follow Up #3:

Hi {FirstName},

I’d like to check if you got my email.

Kind Regards,

Oleg

__________________________________________________________________

Best Practices Email Recommendations

Subject lines:

• Use your prospects’ name in the subject line when possible
• Make the subject line personal and brief both in first-step messages and automatic follow ups
• Don’t make it sound like a marketing email
• Experiment with questions in subject lines
• Always deliver in your email what you promise in your subject line
• Best practices cold email subject lines for 23% reply rate and higher:

Best practice automatic follow ups template structure:

• emails should be brief
• emails should be corresponding to the subject line
• A/B emails test could enhance template efficiency
• change email structure

And what are your personal best ways of cold emailing? Reply in comments

Based on Reply campaign results and close.io blog